I was recently elected onto the PRCA’s 2018 PR and Communications Council, a role which I can’t wait to take up in the new year. If anything, 2017 has put our industry on the map (not necessarily for the right reasons!) and that’s why, when asked why I’m proud to be a member of the PRCA, my response was:

“The PRCA is a great setter of values, ethics and standards across our industry. Giving new joiners and long-standing members support and guidance throughout their career.”

I’ve been lucky to have enjoyed regular training from the PRCA throughout my career. Something that has helped me progress up the PR ladder to my current role today. Now, working in a start-up agency, the PRCA is providing us with the support to grow our business. Be that in helping us to attract unbeatable talent, putting us in the seat for exciting new business opportunities and giving our team access to great events, training and networking opportunities.

In regards to values, ethics and standards, the Bell Pottinger affair was an interesting one for the industry. A first. And one that all comms professionals will remember for years to come. Agencies and individuals across the industry were all monitoring the news like hawks to see how the situation played out. When the evidence was clear, the PRCA was first off the block to issue its opinion and, consequently, expel the agency from the membership body. This has very much set the bar for all agencies to adhere to when it comes to high expectations on values, ethics and standards.

Going into 2018, let’s hope not for a repeat of this now infamous affair, but rather more positive coverage of the incredible results and counsel we provide for our collective clients which will keep our industry on the map. For the right reasons.