Founded in 2013 by a team of parents, Owlet is a health technology company whose mission is to empower parents with the right information at the right time to take care of their new-borns. Milk & Honey will help launch Owlet and its Smart Sock into the UK. This is its first European market and fourth outside the US, Canada and Australia.
The Owlet sock monitors baby’s heart rate, oxygen levels and sleep. Allowing parents and carers to check on baby without disturbing their them. The Owlet Smart Sock tracks heart and oxygen levels and sends real-time insights to your phone. Owlet includes a base station which glows green to reassure you baby is okay. It will notify you if heart rate and oxygen levels leave preset zones.
Milk & Honey was awarded the work after a competitive selection process. It won out due to its proven experience with launching ambitious growth companies into new markets and its creative response to the brief. Starting immediately, Milk & Honey PR will be responsible for optimising Owlet’s brand visibility in the UK amongst expecting and new parents. Through digital and performance marketing, traditional media relations and influencer collaborations.
The team will be led by associate partner, Jo Cresswell. One of this year’s PR Week 30 under 30.
Thierry Peuchot, vice president of marketing for Europe at Owlet, said: “We were looking for a smart, creative communications team to join us in launching Owlet into the UK. Milk & Honey PR stood out in the pitch process with their energy and collaborative approach. Their response to our brief was right on the mark. We can’t wait to work with the team to launch in UK and beyond.”
Jo Cresswell, associate partner at Milk & Honey PR, added, “We’re excited to be working with such an ambitious brand as Owlet. The UK is the first of a number of European markets we will be looking to tell the Owlet story to. The brand is the perfect addition to our growing international client portfolio.”