Five sustainability certifications to differentiate from the competition
An increasing number of companies are using sustainability certifications to enhance their brand reputation. Here, our plastic neutrality partner rePurpose Global outlines five different initiatives and how they can make an impact. Sustainability certifications line supermarket shelves, appealing to shoppers eager to pursue environmental reform. However, brands must carefully adopt sustainability certifications to avoid the […]
Milk & Honey bolsters all female board with Fiona Gildea
Fiona Gildea joins in September as the agency’s first UK partner, alongside three specialist and consultant hires to support Milk & Honey’s rapid international growth Milk & Honey PR continues to grow at speed. Since lockdown the agency has hired five new starters including two UK board directors and is now a team of 27 […]
A beginner’s guide: successfully working with a PR agency
Lewis Oakley, client manager In 2020, a company cannot get by on just delivering an outstanding product or service, it also needs outstanding messaging with heart. Not everything in lockdown has been negative. We have reduced our carbon footprint, actively looked out for one another and have a new found appreciation of keyworkers. This awoken consciousness is spilling into consumer selection behaviours. Consumers want to know the […]
Global comms through an international agency orchestra
Ailene Barr, client director at Milk & Honey PR Growing a business from one market to an international powerhouse is no mean feat. On top of language barriers, different time zones and new regulations, every country has its own unique way of doing business. It’s largely because of these nuances that brands are turning to PR to […]
How to write a punchy boilerplate
Brittany Farquhar, senior client executive at Milk & Honey PR Boilerplates are essential components of many PR materials – most often seen at the bottom of a press release. They are a mini “about us” section, so you might be asking yourself, what’s the big deal? Their importance can be judged by the fact that they are normally the first piece of PR material we […]
Milk & Honey PR named Best Agency to Work for in UK
We awoke this morning to exciting news. Milk & Honey PR has been recognised by PRovoke Media as the Best Agency to Work for in the UK. That is pretty huge! Added to PRWeek celebrating us last month as one of the top five small agencies to work for in the UK. Plus, securing Investors in […]
PR superstars wanted
Excited to announce we’re looking for an account executive / senior account executive with digital experience to join us at Milk & Honey PR in Sydney! Just six months after opening our doors in Australia we’re expanding the team (again!) due to several client wins. As the third Australian team member, the person who takes […]
How PR can shape the wellbeing conversation during lockdown
Milk & Honey looks at how PR folk can navigate their mental wellbeing throughout the remaining lockdown period. Though the pandemic has removed long commutes from the equation, it has instead thrown a whole host of additional responsibilities and complexities into the mix. While many people work from home from time-to-time, doing this for days […]
Dealing with lockdown when you’re an extrovert
Lockdown poses some obvious problems for extroverts like me, who thrive on socialising in group settings. I’ve always preferred going ‘out out’ to staying ‘in in’. There’s nowhere I’d rather be than surrounded by friends, cocktail in hand, letting out my inner dancing queen. When lockdown was announced, the thought of ‘me time’ and ‘working […]
The power battle between tech giants and media companies… Are we already past the point of no return?
Out of every AUD $100 spent in online advertising, over 70 percent goes to tech giants Google and Facebook, according to a report by the Australian Competition and Consumer Commission (ACCC). Given that neither party invests in creating the content that generates this ad revenue it’s about time the playing field was levelled. Ensuring media […]