TheSoul Publishing, one of the world’s fastest-growing independent digital studios producing highly-popular channels such as 5-Minute Crafts, has appointed Milk & Honey PR to provide media relations in Europe, and 5W Public Relations as their agency of record in the U.S.
“Our content is truly consumed by a global audience,” explains Craig Radow, vice president of global communications at TheSoul Publishing. “As we expand into new social media and streaming platforms, we are becoming a destination for top global talent and are excited to share our story. 5WPR and Milk & Honey PR have proven track records of nurturing reputations and we are impressed by their dynamism, understanding of our business and ability to deliver results.”
From handy life-hacks to clever craft projects, from head-turning beauty tips to brain-twisting puzzles, TheSoul Publishing’s portfolio of media brands are among the top-five of YouTube channels globally, creating positive, practical and entertaining content. 5W Public Relations will work to highlight the brand and its original content, while introducing TheSoul’s leadership team and content creators to the American audience.
Additionally, TheSoul Publishing has added Eric Schultz to the team as Director of Global Communications. Most recently, at Golin Public Relations Schultz oversaw corporate PR strategy for a wide range of clients including PepsiCo, Capital Group and Ferrero. Previously, he spent more than a decade producing broadcast news for networks including CNBC, Bloomberg and MSNBC. Based in New York City, Schultz will report to Radow who joined TheSoul Publishing in November.
“TheSoul Publishing is one of the biggest online content producers in the world. We are excited about the opportunity to work with their team and look forward to elevating their brand to a new level of success,” says 5WPR Founder & CEO, Ronn Torossian.
Milk & Honey PR will be responsible for leading media relations strategy across European markets including the UK, France and Germany. Milk & Honey specializes in managing and nurturing reputations for ambitious growth companies. It will be working closely with 5WPR to promote the overall brand, their engaging content, as well as some of the inspirational individuals at the company who have driven its success.
Caroline Gruen, associate partner at Milk & Honey adds, “TheSoul Publishing is an exciting global brand, and due to the popularity of the content it produces, one which we’ve all really found we can relate to. We look forward to working with Craig and the team to help the company achieve the recognition it deserves in Europe and to tell the story behind its continued success.”