Milk & Honey, has been appointed by Morse Micro, a Sydney-based semiconductor company focused on reinventing Wi-Fi for the Internet of Things. Managing Director of the Sydney PR agency, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from around the globe to build a new generation of wireless chips that reach farther, are lower power and truly secure. The company is on track to launch its Wi-Fi HaLow chip this year, enabling billions more smart devices to connect wirelessly.
Starting immediately, Milk & Honey will be responsible for implementing a people-focused social and digital campaign to support Morse Micro’s growth. Enhancing brand identity, developing narrative-driven content and increasing discoverability amongst a hyper relevant audience, Milk & Honey will help expand its global, 70-strong technology development teams.
Michael de Nil, co-founder at Morse Micro, said, “This is going to be a monumental year for Morse Micro, so having Milk & Honey as an extension of our team in invaluable. Our industry is very technical and jargon-heavy, which is one of the reasons we chose them. Milk & Honey’s track-record working with B2B technology companies enables them to understand our world and put a storytelling lens over everything we do. I’m looking forward to taking our communications to the next level with the guidance of the team.”
Caroline Addy, added, “Morse Micro is set to bring its long-range Wi-Fi chip to market this year, so it’s an incredible time to be working with such a game-changing innovator. The company has grown at a phenomenal rate in just a few years; with several international offices and significant funding from heavyweight investors. The team’s ambition to grow and dominate, without compromising on values, makes Morse Micro a perfect fit for Milk & Honey.”