Milk & Honey PR has been appointed by refined dating app The Inner Circle to boost visibility of the globally expanding brand. The company was founded in 2012 in Amsterdam. Now The Inner Circle has expanded internationally with more than 1.3 million individually vetted members.
Looking for love and put off by awkward, anonymous and untrustworthy dating websites, the founder David Vermeulen noticed a gap in the market. The opportunity to offer a quality dating experience for inspiring like-minded individuals.
With no funding capital or investment, The Inner Circle has grown to 1.3 million members over six years. A small team of 12 across the UK and the Netherlands drives the success of the dating app. Recently been recognised as the fastest growing technology company in the Netherlands. It was recently crowned winner of the Deloitte Technology Fast 50 2018.
Starting immediately, Milk & Honey PR will be responsible for optimising The Inner Circle’s brand visibility across business and consumer audiences in the UK.
Michael Krayenhoff, COO and co-founder of The Inner Circle explains: “I was looking for an ambitious, energetic communications team to join us in building brand recognition. We actually share an office with Milk & Honey PR and could see their impressive growth and client results. Their response to our consumer and corporate brief was right on the mark. Being in the same shared office at Le Bureau makes working together even easier.”
Kirsty Leighton, managing partner of Milk & Honey PR added, “We’re thrilled to be working with The Inner Circle. The brand is the perfect addition to our growing client portfolio; an exciting consumer business with ambitious growth.”