Milk & Honey Celebrating World Water Day with Creativity
Today, 22 March, marks World Water Day. A day dedicated to advocating for the sustainable management of freshwater resources. A topic close to our heart, PR and communications can play an important role in raising awareness about companies that are pushing towards impactful change – on how we consume and talk about water. What […]
The role of communications amid a labyrinth of ESG regulation
It’s set to be a complicated year for ESG with reporting requirements evolving at a rapid pace (it’s almost impossible to keep up!). In fact, ESG regulation has increased by 155% over the past decade, according to research from data management firm ESG Book. The primary purpose of reporting is to ensure businesses are compliant […]
It’s PR that will turn COP’s good intentions into global inspiration and action
I got into the public relations (PR) industry because at its core, it’s about people and emotion. Great PR evokes emotion, and ultimately influences people to feel a lasting connection to a product, service, individual, business, organization, etc. As COP 28 adjourns until 2024, I can’t help but reflect on the role my industry has played in […]
How the rise of the ethical consumer is transforming B2B marketing
It can often feel that PR disciplines work in opposition. Consumer is creative while financial is formal. B2B marketing (business to business) is highbrow while influencer relations are playful. When we get caught up in these internal turf wars, it’s helpful to come back to the one undeniable fact: our job is to understand people. […]
Why I’m over the term “tech PR”
As more and more industries face a wave of digital-first challengers, tech PR seems to be on a continued rise. The underlying assumption to some in the industry seems to be that if your product is tech-based, then you need something called tech PR. Follow this line of thinking as far as you can, and […]
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