Why I’m over the term “tech PR”
As more and more industries face a wave of digital-first challengers, tech PR seems to be on a continued rise. The underlying assumption to some in the industry seems to be that if your product is tech-based, then you need something called tech PR. Follow this line of thinking as far as you can, and […]
Why agencies are seeking B Corp certification
“It’s no secret that modern consumers and employees are much more interested in companies’ social, political and environmental impact than in the past.” Paul Cohen, partner and CEO of North America at Milk & Honey PR, speaks to Campaign Live about the agency’s journey to B Corp status. Detailing the process and how it proves we […]
Milk & Honey PR appoints Ottilie Ratcliffe as partner and creative lead
We are absolutely delighted to welcome Ottilie Ratcliffe as our new global creative director and partner. Current chair of the PRCA Creative Group and previous PR Week 30 under 30 winner, Ottilie join us with a wealth of experience delivering award-winning creative campaigns as former creative director of The Romans. Read all about it in […]
Milk & Honey becomes new pro-bono PR agency for refugee non-profit
We are delighted to announce that we’ve become the new pro-bono PR agency for the global non-profit Techfugees and as fate would have it, the contract was signed on #WorldHumanitarianDay! Techfugees are doing important work building an ecosystem of tech solutions that empower and support the inclusion of displaced people. Currently, 82.4 million people are […]
Sharing the fruits of labour: we are now an Employee Ownership Trust
Milk & Honey PR is changing. From 2nd August 2021, we transferred 55% of group shares to an Employee Ownership Trust (EOT). This means anyone who has been at the agency over 12 months will become co-owners. What on earth is an Employee Ownership Trust? As a people first agency, we are passionate about our […]
Milk & Honey PR Australia marks ongoing growth with appointment of senior client manager
Milk & Honey PR Australia appoints Yvette Schlegelmilch to the role of senior client manager as the agency celebrates its 18-month milestone. With a mix of B2B and B2C experience, Yvette will play a central role in its portfolio of ambitious growth companies as it expands into new sectors. Prior to joining Milk & […]
Milk & Honey PR expands to the US
Milk & Honey PR has expanded to North America, opening an office in New York City, which will be led by Paul Cohen, who joins as partner and CEO North America. This marks the agency’s second international market expansion, after its 2019 launch in APAC, opening an office in Sydney headed by Caroline Addy. Paul brings […]
Five things we’ve learnt since becoming a B Corp
Being certified as a B Corp is a proud moment for any company – but it is also an incredibly humbling one. The assessment process makes you realise just how much you could do, should do, and genuinely want to do. The B Impact Assessment continues to exist after you have passed the magical 80-point threshold, so curious companies can […]
Why PR measurement matters
When do you know something is working? PR is often referred to as the ‘dark art’ of marketing. The very nature of brand awareness and reputation means they can be intrinsically difficult to measure – but not impossible. Measurement is key to demonstrating the value of our work. But it doesn’t have to be just […]
The art of PR-omance
Successful romantic relationships require ‘chemistry’ – the emotional connection that bonds two people together. The same can be said about PR agencies and their clients. The two parties must work together, demonstrate loyalty and commit to navigating highs, lows and everything in between. After the cork-popping celebrations of winning a new client comes the real work. Building – and maintaining – a strong relationship that stands the test of time requires effort. But the results are always worth it, which is why our motto is ‘old is gold’. Here’s five things we’ve […]