Milk & Honey PR, one of PRWeek UK’s seven new agencies to watch in 2018, has made its second senior appointment of 2018. Rachel Proctor, formerly of Thomson Reuters, joins the agency later this month, heading up the agency’s growing digital services offer.

Proctor will be reporting to managing partner Kirsty Leighton with a remit to further develop the agency’s digital offerings. Proctor has a proven background working with data-centric brands, having worked in-house at both Thomson Reuters and Clarivate Analytics, as well as on sector leading FinTech and creative events Money20/20 and Cannes Lions. She will be leading on a growing portfolio of FinTech clients within the agency including Corlytics and on-boarding new wins soon to be announced.

“I’m very excited to join Milk & Honey PR, one of the hottest new start-ups in PR. My career to date has seen me span internal communications, brand activations and specialise in digital campaign delivery across email, social, PPC. My focus will be on maintaining and developing our clients’ digital communication channels to drive engagement and improve the team’s already award winning campaign performance levels”, Proctor explains.

Leighton added, “I’m delighted to have yet another energetic, creative digital talent join the hive. Rachel comes with rave reviews from clients and colleagues alike. Her experience with some of the biggest international FinTech brands is a brilliant addition. Enabling us to create more stand out campaigns for our wonderful clients and continue to attract more.”